Brand Ambassador : YENENESH NIGUSSE

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.
— Marianne Williamson

Yenenesh or YENI for short, is a dear friend of my daughter. They've shared many a wonderful memory together both socially and as dancers, here in Australia as well as on the international scene. After a stint overseas, Yeni is once again based in Brisbane. Once I heard that Yeni was back, I wasted no time in asking her to join our brand ambassador team. I was thrilled when she agreed because Yeni needs more than 24 hours in a day to achieve her daily goals! 

 Yeni looks stunning in our limited edition African bazin headwrap design. We've named her TURQUOISE and teamed her with earrings from Melbourne based jewellery designer Ovazania.

Yeni looks stunning in our limited edition African bazin headwrap design. We've named her TURQUOISE and teamed her with earrings from Melbourne based jewellery designer Ovazania.

Yeni has a wicked sense of humour, a big heart and brings so much enthusiasm to our photoshoots. An accomplished dancer, Yeni oozes charisma and boldly flaunts her very own fashion style influenced by her ethnic roots.

 An image from our SS17 collection photoshoot - Yeni's outfit, shoes, handbag and accessories are from her personal wardrobe.

An image from our SS17 collection photoshoot - Yeni's outfit, shoes, handbag and accessories are from her personal wardrobe.

So. What is this diva all about? Here's an insight into what makes Yeni, Yeni.

DH : Tell us three things about yourself.

YN : I LOVE to dance. I have a crazy sense of humour. I HATE injustice.

DH : Do you have a favourite fashion designer or fashion icon? Why?

YN : I don’t strictly have a favourite designer or icon. My main influence in fashion comes from traditional African fabrics and designs teamed with a contemporary twist. I also admire our local street, urban and high end fashion designers particularly the diversity they have to offer.

DH : How would you describe your taste in fashion.

YN : It’s a continual experiment! My favourites are the basic colours ... charcoal, grey, black, white ... combined with a splash of colour and teamed with eye-catching accessories.

 The lace skirt and top is from H&M. The headwrap is from our SS17 collection. These also happen to be Yeni's favourite colours.

The lace skirt and top is from H&M. The headwrap is from our SS17 collection. These also happen to be Yeni's favourite colours.

DH : Who do you admire the most?

YN : My aunty. 

DH : What advice would you give your younger self.

YN : Don’t listen to naysayers, particularly those who have implied that you would never be good enough. You are beautiful, intelligent and can achieve whatever you want in life. Only YOU have the power to limit yourself. Strive to be the best you can be and don't heed the negative influencers.

DH: Stand-out moment in your life ....

YN : Going back to Ethiopia for the first time ever. Locating my Ethiopian family and reconnecting with my ethnic roots - an amazing moment and an unforgettable experience. I cherish these memories every day and I'm forever grateful for the significant opportunity. 

 Yeni commissioned our owner/founder Charmaine as stylist, creative director and photographer for this photoshoot.  Traditional costume, accessories and ankara fabric background sourced from Yeni's personal wardrobe. 

Yeni commissioned our owner/founder Charmaine as stylist, creative director and photographer for this photoshoot.  Traditional costume, accessories and ankara fabric background sourced from Yeni's personal wardrobe. 

DH : What do you do in your spare time.

YN : I work on my creative ideas, always keen to try something new or spend quality time with my nieces and nephews.

DH : What’s your favourite place to chillax in Brisbane? Why?

YN : Orleigh Park in West End. It’s quiet, right beside the Brisbane River, and has an abundance of trees. I love nature and finding a peaceful spot to think and reflect.

DH : Complete the sentence "When I wear my headwrap, I feel …

YN : Empowered as a woman to be bold and confident within myself. I feel regal, like a queen. I feel even more connected to my heritage.

You can find Yeni on the following social media platforms - FB: Yenenesh Nigusse; IG: @yenenesh.nigusse.

 

Diva Headwraps would like to thank Janna Imperial for some of the images and Yeni for coming on board as our brand ambassador for 2018. Headwrap styling, wardrobe selections and creative direction by Charmaine, our owner/founder.